New Defra Greener Living Fund
Filed under: Government News Information, Communication & Research
The Greener Living Fund was launched two days ago — funding eight major new projects.
The details are all at www.greenerlivingfund.org.uk .
Purpose of Funding: To secure funding, applicants had to draw up plans to show that they had the ability and reach to implement projects that would influence pro-environmental behaviours in the wider population. Applicants needed to demonstrate that they were able to influence behavioural change at a grass roots level to individuals and communities.
It was also important to make sure that the applicant knew their audience and had the potential to change behaviour. This meant finding out if the applicant had worked out realistic approaches to engage people at grass-roots level to enable them to live more sustainably.
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